What Makes People Share and Retweet Blog Posts Anyway?
Although you may be thinking that in order to make it worth sharing, your content must be great, original and have an out-of-this-world quality about it, you are only partly right. There are various factors that make a piece of content worth sharing with others; here are some that have been proven to work time and again:
We need to distinguish between two different types of posts. The first type of post is about something that has happened that week or that day, for example related to a Google update or the death of Steve Jobs. This type of content will lose popularity and become ‘old news’ with the passing of time. In the other hand, there are the types of blog posts which are always fresh and relevant, whose value does not diminish over time, for example ‘Internet Marketing Strategies For Bloggers’. These posts have the greatest potential of being shared continuously over time.
How far your post or article or tweet can spread depends on how many connections you have – people who are your fans on Facebook; people you are linked to on LinkedIn; the number of followers on Twitter and Google+, as well as your email list subscribers. Then, it also depends on the connections of your connections. If you can get your post Retweeted by someone with thousands of connections, then your post is going to reach far wider than if it is Retweeted by someone with few connections.
Improving Your Results
Successfully marketing your business and getting the results you want is not just a matter of luck, there are actually important steps you can take to improve your results.
- Continue to grow your email list and audience on social media; market yourself and network with the movers and shakers of your niche. this leads to increasing trust and becoming an authority in your niche.
- Continue to produce great content with headlines that ensure people open and read your posts or emails. Remember, it should be useful and memorable. For instance, who wouldn’t want to share a great offer, a piece of surprising news or great advice that will help a person reach their goals – be it blogging successfully, finding love or buying the best grill on the market?
- Include strong calls to action (CTAs) in your content i.e. tell people what you want them to do with it.
Finally, always keep up your brand image and be yourself. It’s important that you keep up the particular voice of your blog. If it’s humor that works for your audience, then by all means give them their fill. If your readers look to you for guidance because you have a knack for explaining jargon in a simple way they can understand, then keep on writing with that in mind! They will want to share that particular something that sets you apart from other bloggers, with like-minded individuals.