Marketing on LinkedIn – Are You Doing It Right?
The importance of using LinkedIn for marketing is something which is often overlooked in favor of putting more effort into Twitter or Facebook. The network differs somewhat from Facebook in that the atmosphere is more formal, it’s by nature a hangout for professional people rather than the place to post what you had for breakfast or cute pictures of your kids.
The following are must-haves for successful marketing on LinkedIn:
A Good Profile
This is where you start, the most basic of basics. You need to upload a professional picture of yourself or use a logo to build your brand. Then fill in information relating to your activity and past experience. You can also customize your public address and link to Twitter so that you can share content.
People, Groups and Connections
If you’re looking to sell something or provide a service then you need to find people who are interested in what you have to offer. Join a few groups on the network and connect with people you know already. Find interesting people you are connected to directly or indirectly and ask for introductions. When joining groups, don’t just hang out with peers but also look for places where your potential clients hang out. What are they talking about? What demographic are they? Take note of this for future blog posts, services and marketing efforts. Another way of being helpful and building authority and trust is to go to LinkedIn Answers and sharing your expertise there. Ask for recommendations from people you have helped.
Content and updates
Post updates and content which will interest people in your niche. LinkedIn Today is a news service which could pick up your story if it is shared enough. Therefore, very importantly you must have a share button available with your post.
Just like on Facebook, you can use ads on LinkedIn to find new clients. You need a headline, some content and then you can choose the demographic of your target audience geographically, buy industry, age and more.
Just as you can build a page rather than a profile on Facebook, the same applies to LinkedIn. Use your brand colors and logo and put your products or services on the products page . You can also list vacancies and employees.
Measure your efforts
Use LinkedIn analytics to get information on all of the following:
Apps for a better experience
Run polls, .. and more with LinkedIn apps.