Time to Eliminate Your Website Fake Traffic

We run multiple websites, some for business and some are just hobby blogs, but not matter what the website objective is, all websites need to be protected, and we are always looking for a better PageRank and better performance for the website.

Recently however, I started having issues with one of the websites we manage, Politics of US. We started experiencing slow performance and sometimes “HTTP Error 500-13 – Server Too Busy” error message whenever visitors try to access the website. After a few support tickets with our hosting company and some initial traffic analysis, we found that the site “seemed” to be attracting many pageviewers, significantly more than what we were expecting, to be exact 3000-4000 more pageviews/day. Great, right?! Well, you might think so, but it was actually bad news!

Bounce Rate

Switching to a larger hosting plan helped eliminate the “HTTP Error 500-13 – Server Too Busy” error, and helped a little bit with the site performance, but a deeper look into the traffic stats revealed that all this traffic we had been excited about was doing more bad than good. Our site bounce rate was gone up to the roof, from around 35% to up to 98%, users do not stay more than 1 to 2 seconds on the home page!

Bounce rate is a powerful indicator for search engines in determining which website is relevant and which one is not. With a bounce rate as high as 98%, guess what? The web site would be considered…? Any one? Yes, you guessed it right… Would be considered irrelevant!

PageRank & Search Rank

Bounce Rate by itself can have a negative impact on your website PageRank. Moreover, with a high bounce rate and irrelevant traffic, your search rank is very likely to drop as well faster than you may even think. The search keywords that used to put you at the top of the search results may never continue to do so, and rather than having your results showing up on the first page, will likely digress to the 3rd, 5th, etc., and by time completely vanish.

AdSense & Other Ad Networks Account Suspension

Google and other Ad networks consider fake or invalid traffic as one of the main techniques of “fraud”. Google Ad Traffic Quality Resource Center defines “Invalid Traffic” as “clicks and impressions on AdWords ads that Google suspects to not be the result of genuine user interest. This covers intentionally fraudulent traffic as well as accidental clicks and other mechanically generated traffic.”

Inexperienced webmaster unfortunately sometimes try to use fake traffic as a mean to inflate their website advertisement revenues. Google AdSense and the other ad networks are not idiots! They log and flag suspicious patterns and they will know which requests are legitimate and which ones are not, and will accordingly suspend and blacklist your account It may take you months to get it back (if you were even able to get it back). So, with fake traffic targeted at your website (whether by you or by others), that last check you got from AdSense might be your last one.

Drained Resources

As we have explained earlier, if you have a limited resources dedicated for your website, especially if you have it hosted on a shared hosting plan, there is a good chance you start experiencing the “Server Too Busy” error eventually, which is an indicator that you are running out of resources on your web page, and your only way out would be either to pay more for a higher hosting plan, or use Fake Traffic Blaster (FTBlaster) to get rid of that fake traffic.

Performance Issues & Intermittent Availability

When your website experiences significantly higher traffic than what you designed it to sustain in terms of code, resources, optimization, number of active plugins, etc. Once fake traffic hits your website, it is very likely that you will start suffering from a degraded performance. Pages that used to take a second or two to load, may take as 5 times as much when fake traffic is in play.

Insufficient resources will cause a classic Denial of Service (DoS) situation. Even with abundance of available resources, CPU and memory will try to share their availability among all legit and fake traffic website requests causing a slow website performance.

FTBlaster was created to address all these problems. By protecting your websites against fake traffic, you are actually protecting your business, your revenue and protecting your time and financial investment. FTBlaster will help you avoid running into the nightmares of having your AdSense account suspended, having intermittent website availability, or downgraded Search or PageRank.

Many of our websites we manage today (including this one) are configured to run FTBlaster Premium for protections against fake traffic. Take advantage of FTBlaster limited time discount and protect your websites now! Check out the FTBlaster Real-Time Statistics here!

Now, good luck and stay safe