Effective Ways to Reduce the Bounce Rates in Your Website
By Ethan Millers of bw9.com
If you’ve been spending tons on ads and SEO tactics, then you’ll want to see results. While you can’t expect miracles to happen overnight on the web, you need to ensure that your website is not encountering a high bounce rate.
For those who have no idea what that means, here’s a simple definition. The bounce rate is the percentage of online users that visit one page of your site but don’t feel the urge to browse any further. This could be highly detrimental to your online presence, and you need to figure out why people don’t feel like checking out your website.
If you’re set up with Google Analytics, then you will be able to keep a close tab on your bounce rate. Here’s how Google calculates that ever important percentage:
“Your Bounce Rate is the number of visits that involved one page only divided by the total number of page visits.”
The average website enjoys a little above 60% in new visits with visitors spending an average time of about 190.4 seconds on site. This means that you need to have relevant landing pages that help keep that bounce rate at a respectable level.
A few effective tips to help you as you go about that.
Placing your ads right:
Let’s face it; a large chunk of websites wouldn’t be able to stay online if it weren’t for advertisements. However, filling up your pages with ads can be extremely frustrating and irritating for a viewer.
He/she might click on an ad by mistake and be led away to a page that has no connection with what he/she is searching for. This shows your website in poor light and your bounce rate will go through the roof.
Design your page in such a way that the ads are prominent enough but not in the way of site navigation. Also ensure you have ads that are connected to the content on your site. This will help reduce the bounce rate considerably.
Keep it bright:
So your favorite color is grey and you figured why not use it on your website? Well, that’s great if you have a bright background. There are a number of sites that use such dull colors that it becomes a challenge simply to read content headings itself.
Nowadays, a large number of people browse the web from their mobile devices- smartphones, tablets, etc. This implies that your site is going to be scaled down to a variety of screen resolutions and sizes.
Make sure your contrast is at a high enough level that it makes your content easily readable on all screens. A great way to reduce high bounce rates.
How many times have you come across a site that makes you go through a treasure hunt before you can find the right piece of content? This is one of the main reasons why bounce rates are so high on websites that have poor navigation.
The visitor is looking for a clean interface that is easy to use. A few clicks should get him/her to the page the individual wants to check out. This is not always the case and visitors are left puzzled and decide to leave.
Keep your site navigation as simple as possible. If you have a lot of content, make sure it is well organized and easily searchable. Create a site map; this could really make a huge difference. Bounce rates are bound to drop if you clean up your navigation problems.
Get to the point, fast:
There are millions of websites out there, many of which will have similar content to yours. How do you ensure that your visitors stay longer than the usual one-page visit?
It’s all about telling them what they want to know within a short span of time. Grab their attention with a short and sweet message of what you’re offering. This will go a long way in keeping them on your site for a longer period of time.
These tips might not seem like major changes, but together they can make a huge difference to your site’s bounce rate. Start by working on the pages that receive a higher bounce rate than the others.
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